Many brand-owners are missing out on a huge opportunity to market their products at point-of-sale (POS), where branding can have the strongest influence on purchase decisions, says paper and board packaging supplier Smurfit Kappa.
The packaging firm Smurfit Kappa has been ordered to pay £219,000, after a worker lost four fingers and severed parts of two others in an accident with a whisky packaging machine at its Whitehaven factory, Cumbria on September 14 2010.
